Here is an live animation in the style of the coldplay video.
By an aquaintence and illustration student called Matt Box (http://mattbox.co.uk)
The idea of doing something quite simple, comical, captivating but really intricate and obviously skilled really appeals to me.
Fashion videos in my experience are always very conceptual- arty, and dont really appeal to the general public who dont go to art school.
I want the focus of my project to be using fashion as a medium to communicate socio-political problems so I want to make them accessable to all.
By presenting in a mildly amusing form,
I'm sort of evoking the style of Brecht.
Making people think through humour.
Focusing on the reaction drawing attention to the issue
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