I studied Drama for GCSE and found this theology captivating and real genius.
His idea was to use humour or alienation to make a point. By presenting the play and characters as something strange, something to watch out for rather then be watched.
The best way to explain this is by describing the play i saw it applied to...
Animal farm by a traveling theatre. The George Orwell, micro-cosm is a social commentary on elitism, politics and crimes against humanity. To make these tender subjects light and humourous doesn't sound true to Orwell's book.
However- The theatre company used comedy to draw the audience in.
The perfect example was when a benevolent character, a horse, was sold off for glue.
The company chose to show this with a child's toy van with a toy horse on the roof in a simple stop frame animation.
The presentation, humourous music and attitude of the ensemble cast made the situation seem hysterical,
but when the music faded and the scene moved on,
the audience is left with a feeling of guilt,
having just laughed at a good character being brutally killed for monietary gain.
all fashion houses use the manipulation of emotion in their marketing strategies.
But rather to sell as its primary focus i want to use this delicate abuse of emotion to convey a more important point then just the clothes.
Not making them obsolete, rather just using the beauty of fashion as a platform
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