these animations get better everytime

white gold- a crime we all fund

would you wear cotton if you knew a 9 year old was forced to farm it even though the farm has a plough?
would you want to support a country that takes all the profit for itself and supposedly boils its oppositions alive?


http://news.bbc.co.uk/player/nol/newsid_7060000/newsid_7069300/7069310.stm?bw=nb&mp=wm&news=1&ms3=2&ms_javascript=true&bbcws=2

this research has made me feel physically sick, and yet it is little reported on although it affects us all.

Brechtian

Perhaps it would be a good point to explain Brechtian theatre.

I studied Drama for GCSE and found this theology captivating and real genius.

His idea was to use humour or alienation to make a point. By presenting the play and characters as something strange, something to watch out for rather then be watched.

The best way to explain this is by describing the play i saw it applied to...

Animal farm by a traveling theatre. The George Orwell, micro-cosm is a social commentary on elitism, politics and crimes against humanity. To make these tender subjects light and humourous doesn't sound true to Orwell's book.

However- The theatre company used comedy to draw the audience in.

The perfect example was when a benevolent character, a horse, was sold off for glue.

The company chose to show this with a child's toy van with a toy horse on the roof in a simple stop frame animation.

The presentation, humourous music and attitude of the ensemble cast made the situation seem hysterical,

but when the music faded and the scene moved on,

the audience is left with a feeling of guilt,

having just laughed at a good character being brutally killed for monietary gain.

all fashion houses use the manipulation of emotion in their marketing strategies.

But rather to sell as its primary focus i want to use this delicate abuse of emotion to convey a more important point then just the clothes.

Not making them obsolete, rather just using the beauty of fashion as a platform

Example of amature live stop frame

Here is an live animation in the style of the coldplay video.

By an aquaintence and illustration student called Matt Box (http://mattbox.co.uk)

The idea of doing something quite simple, comical, captivating but really intricate and obviously skilled really appeals to me.

Fashion videos in my experience are always very conceptual- arty, and dont really appeal to the general public who dont go to art school.

I want the focus of my project to be using fashion as a medium to communicate socio-political problems so I want to make them accessable to all.

By presenting in a mildly amusing form,

I'm sort of evoking the style of Brecht.

Making people think through humour.

Focusing on the reaction drawing attention to the issue

key idea for video

for our final video i love the idea of something like this coldplay video-

im playing with the idea of a birds-eye view in my editorial

Fashion Philosophy

More then I am used to, I have a strong desire to be an art director.

Fashion is a medium with a loud voice that is often not used. with so much unrest in the world- there are socio/political issues that need to be adressed in a public media. but highlighting the wrong doesn't need to be ugly. i want to show these delicate points to people and point them out- as something relatable but aesthetically stimulating

i suppose i only really respect the people that strive to educated. i love people who want more knowledge. i believe more people are like this, they've just been brainwashed a bit by katie price and big brother on telly 3 times a year. We are only who we are expected to be.

but i believe our readiness to be ignorant needs to be changed.

• issues i'd love to address:
• organic cotton farmers being ripped off the the sea in uzbekistan
• the asbo estates- fear and knife crime
• the oil driven, state security fallacy in iraq
• racism in fashion (the only industry that is unpunished yet could change it all is fashion)
• Evil BNP and public ignorance
• the nanny state that fails us (recently read 1984- i am now very aware of being watched)
• the glass ceiling presented in literally every business to women

NEVER forget Barthes

"The death of the Author is in the birth of the Reader"

Roland Barthes- "the death of the author" literary and photography critic

I have heard of two of the Barthes theories, one being "a photo ever lies" I strongly disagree.

the death of the author is in the birth of the reader- I think encapsulates every artistic medium in the world ranging from the everyday to the eternally seminal.

I have to say, after looking a bit more into Barthes whilst writing this i can across this:

"He elaborates the concept of the punctum to focus on the personal and emotional experience of the photograph as physically connected to its subject."-Patrizia di Bello

perhaps a picture can portray a lie-but never make the photo its self believe it.

models are actors who portray the desired aesthetics-

we do not forget that actors do not live the life they have on stage...

Fashion And Politics

" When garment becomes bilboard, all the nuances of signification in which political meaning ultimately lies, are amplified into a one dimensional propagandist rant"

Christopher Breward- fashion and politics-showstudio

Show studio political fashion

Personal Darkness

these are images collated over a year or so that i feel i need to communicate to explore my design philosphy- whatever that it.

i love this idea of cute/darkness. and incongress/ oxymoronic/ juxtaposing/ contradiction.

i love clever.... anything with an original thought process behind it really inpspires me. the most admirable trait in a person or object is its want to be educated

- a higher level of knowledge.

drinking in information and interlectuals that still read to learn.

now how do i translate that into a transcient concept?

søtemørke- cute darkness

I begin this ambiguous project as always with an inspiration conglomeration